May 19, 2014 – PITTSBURGH, PA – This month thousands of college students across the country are receiving their diplomas and heading out to begin their careers. But high unemployment and underemployment rates, along with crippling school loan debt, can make post-collegiate life daunting for many.
Last April the U.S. Department of Labor said that the youth unemployment rate was at 16.1% for people between 16 and 24 years of age and 13.1% for those 20 to 24. MyPath101's goal is to reverse these negative trends by giving the nation’s recent college graduates the resources and guidance they need to succeed in their quests for the suitable, challenging employment.
“In today’s job market the competition is fierce, and there are many variables that can affect your job search,” says Rachel Gogos, founder of MyPath101. "There are specific, concrete steps you can take to improve your visibility, marketability and value to potential employers, from building a robust online profile to writing a thank you note after each job interview."
For one month only, MyPath101 – an online resource that helps students get the most out of college and find a job in an ever-more-competitive digital job market – is offering free membership to unemployed college graduates in order to celebrate their educational achievements and help them start their career search off on the right foot.
Comprised of three paths and over 60 modules focused on identity and personal branding, social media strategy, and career marketing, MyPath101 helps students learn to focus their career searches and build appealing online reputations that make them more hirable. It also exposes them to innovative resources, tools, and detailed advice that can help them land a fulfilling job.
A recent University of Pittsburgh graduate, Ashley Mayo, who is happily employed said, “I learned about resources that I never knew existed. MyPath101 helped me prepare for my job search and land a job I love in my industry.”
Here’s how this gift works: If you're a recent graduate and you're currently unemployed, register for your free, all-access, month-long pass to MyPath101.com anytime between today through Tuesday, May 27th. To claim the graduation gift, people must take a picture of themselves holding their diploma and post it to Twitter, Pinterest or Instagram with the hashtag #MyPath101. Or, post the picture right on our Facebook Page using the hashtag #MyPath101. Once the image is received,
MyPath101 will send the grad a coupon code for the free trial membership. After that, it's happy (job) hunting!
MyPath101 is a first-of-its-kind web application that empowers students to better understand who they are, where they want to go in life, and how to get there. Created by industry experts, MyPath101 focuses on three areas: Identity and Personal Branding, Social Media Strategy, and Career Marketing. Quarterly ($77) and annual ($247) student memberships are available, as well as discounted rates for high schools, colleges, universities and other organizations. For more information, or to purchase a membership, visit http://mypath101.com/.